top of page
We are your Luxury-Tech Studio
Dress for Good’s tailored approach guides Luxury brands through every step of a responsible AI-driven transformation journey.
Educate.
Strategize.
Make it happen.
We are a boutique Luxury-Tech Studio that assists our Clients in crafting strategies for unlocking the full potential of cutting-edge technologies, such as Generative Artificial Intelligence, 3D and Augmented Reality.
The Luxury Industry is currently at a pivotal crossroads, with the integration of innovative technologies playing an increasingly crucial role in maintaining competitiveness and navigating uncertainties.
Dress for Good equips forward thinking Fashion and Luxury brands with the essential knowledge and support required to effectively embrace and leverage transformative technologies for good.
Our Expertise
Educate: Collaborative Innovation Workshops
We will design bespoke workshops to address pivotal industry challenges in AI and advanced technologies. These engagements offer strategic foresight and deliver actionable, high-impact solutions, empowering Luxury brands to effectively integrate innovation.
Strategize: An Unparalleled Consulting Approach
We will work with you to craft a strategic roadmap and guide your journey toward adopting innovative technologies, ensuring a responsible transformation at every step.
Thougth Leadership and Strategic Partnerships
We provide industry reports and white papers on AI technology adoption and strategic foresight, developed in collaboration with leading Tech Innovators, Industry Associations and Academic Institutions.
Join our
Clients
At Dress for Good, we are proud to partner with leading Italian and global Luxury Fashion brands, from established icons to disruptive innovators.
Together, we are developing AI-driven strategies that enhance brand desirability, deliver measurable results, and prioritize responsible growth.
Our approach ensures inclusion and transparency, driving future-proof innovation in a fast-evolving competitive landscape.
Meet
the Team
Co-founded and led by Laura Puricelli, an Industry expert with over 20 years of experience at the intersection of lLxury and Digital Innovation, we are a passionate group of professionals committed to driving meaningful transformation for Luxury brands.
Laura's extensive background, having collaborated with top consulting firms and high-profile Luxury brands, brings a strategic edge to our work.
Based in Milan, our International team includes data-driven specialists, researchers, and experts in strategic planning.
Together, we offer a comprehensive, results-oriented approach, helping brands navigate challenges and seize opportunities in an evolving market.
bottom of page