Dress for Good’s tailored approach guides Luxury brands through every step of a responsible AI-driven transformation journey.
Educate.
We are a boutique Luxury-Tech Studio that assists our Clients in crafting strategies for unlocking the full potential of cutting-edge technologies, such as Generative Artificial Intelligence and Agentic Commerce.
Strategize.
The Luxury Industry is currently at a pivotal crossroads, with the integration of innovative technologies playing an increasingly crucial role in maintaining competitiveness and navigating uncertainties.
Make it happen.
Dress for Good equips forward thinking Fashion, Luxury & Beauty brands with the essential knowledge and support required to effectively embrace and leverage transformative technologies for good.
Our Expertise
We advise brands on strategic and operational priorities enabled by Generative AI.
Educate:
Collaborative Innovation Workshops
We design bespoke workshops to address pivotal industry challenges. These engagements offer strategic foresight and deliver actionable, high-impact solutions, empowering Luxury brands to effectively integrate innovative technologies.
Strategize: An Unparalleled Consulting Approach
We work together with your teams to craft a strategic roadmap and guide your journey toward adopting innovative technologies, ensuring a responsible transformation at every step.
Thougth Leadership and Strategic Partnerships
We deliver industry reports and white papers on Generative AI adoption and strategic foresight, developed in collaboration with leading Technology Partners, Industry Associations and Academic Institutions.
Meet Our Founder
Laura Puricelli is the founder of Dress for Good and a trailblazer in the luxury-tech space. A three-time founder and entrepreneur, her career at the intersection of fashion luxury and digital innovation spans over two decades. Before founding Dress for Good, Laura led digital transformation programs for global brands while working with top tier consulting firms, including Accenture, Deloitte and PwC, across Europe, the US, and Asia.
At Dress for Good, she takes an active role as a strategic advisor and industry expert. Together with her team she works directly with C-level leaders, founders, institutions and consulting firms through bespoke consulting and innovation workshops, supporting the deployment of AI and innovative technologies across product development, marketing and sales operations, ensuring a strategic and responsible adoption that delivers value.
She is a regular speaker at leading global industry summits and conferences and a lecturer at top-ranked fashion and business universities, having taught thousands of future professionals. She is recognized as one of the key voices in Europe on the strategic applications of technology in the fashion and luxury industry.
Thank you for your interest
Discover where AI can create real value for your business. Get in touch.