How we turn AI potential into strategic and purposeful innovation:
Explore.
Our proprietary framework identifies where human-centered AI can augment human capabilities and create long-lasting value for organizations and society.
Strategize.
We translate business ambitions into an AI roadmap, prioritising opportunities by value, feasibility, and risks with clear impact on how to advance adoption and governance.
Innovate.
Our AI Innovation Lab turns high-potential opportunities into tangible AI solutions, designing and prototyping human-centered applications and agentic AI systems tailored to the needs of fashion & luxury.
Our Expertise
We leverage 25+ years of fashion and luxury industry knowledge to shape AI strategy and the design of intelligent systems.
Luxury Client
Intelligence
We help brands transform customer insights and interactions into actionable intelligence for CA, CRM and management, augmenting decision-making while preserving the human relationship.
Multi-Agent AI
Systems
We design AI workflows around people and processes, defining agent collaboration, roles, interactions, tools and level of autonomy to support business processes and decision-making.
Human-In-The-Loop Governance
We define human oversight and the authorization mechanisms to ensure a responsible application of AI systems, connecting use cases to measurable business outcomes and relevant KPIs.
Meet Our Founder
Laura Puricelli is the founder of Dress for Good and a trailblazer in the luxury-tech space. A three-time founder and entrepreneur, her career at the intersection of fashion luxury and digital innovation spans over two decades. Before founding Dress for Good, Laura led digital transformation programs for global brands while working with top tier consulting firms, including Accenture, Deloitte and PwC, across Europe, the US, and Asia.
At Dress for Good, she takes an active role as a strategic advisor and industry expert. Together with her team she works directly with C-level leaders, founders, institutions and consulting firms through bespoke consulting and innovation workshops, supporting the deployment of AI and innovative technologies across product development, marketing and sales operations, ensuring a strategic and responsible adoption that delivers value.
She is a regular speaker at leading global industry summits and conferences and a lecturer at top-ranked fashion and business universities, having taught thousands of future professionals. She is recognized as one of the key voices in Europe on the strategic applications of technology in the fashion and luxury industry.
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